Retail in Detail 2010 Program

A G E N D A
	PROGRAM TENDENCIES - Hall 2	PROGRAM PRACTICES - Hall 3
09:00-9:30	Registration
09:30-10:00	Opening Elitza Angelova, Executive Director, Economedia Svetoslav Slavov, Managing Director, GfK Bulgaria	Opening Elitza Angelova, Executive Director, Economedia Svetoslav Slavov, Managing Director, GfK Bulgaria
10:00-11:30	FIRST PANEL	FIRST PANEL
	Strategies for development of retail chains moderator Dimitrana Ivancheva, senior consultant fast moving goods and services, Stanton Chase International Bulgaria	Regulations moderator Boriana Batchvarova, editor-in-chief, Regal magazine
	The rise of hard discounters: Scenarios how Bulgaria's retailers and manufacturers should (not) respond. Matthias Queck, Research Director, Planet Retail	Competitive and legal aspect of the relations between retail chains and their suppliers Kiril Pangelov, Director of Directorate "Legal analysis and policy of competition", Commission on Protection of Competition Nadejda Tzvetkova, senior expert at Directorate "Legal analysis and policy of competition", Commission on Protection of Competition
	The increasing role of the quality aspect and the differentiated approach to clients Jan Zak, Director Offer Management Department Board member MCC BG	EU competition practices in the retail market and competition practices to be considered in Bulgaria Anna Rizova-Clegg, Country Managing Partner Rizova & Partners Law Firm, part of DLA Piper
	Growth of retail chains through different trade formats Nikolay Neshev, Executive Director, Piccadilly	Presentation of the Association of Modern Retail Andrey Evtimov, Member of the Management Board of the Association of Modern Retail and Executive Director of "Doverie Brico" (DIY hypermarkets Mr. Bricolage)
11:30-12:00	Coffee break - Hall 1 and congress lobby
12:00-13:30	SECOND PANEL	SECOND PANEL
	Retail chains expansion moderator Boriana Mladenova, senior manager consulting services, PricewaterhouseCoopers Bulgaria	Food safety moderator Boriana Batchvarova, editor-in-chief, Regal magazine
	Future of Chain Reaction - Lessons from Central Eastern Europe Dr. Tomas Krasny, Managing Director, GfK Austria	Functions of the Prospective Bulgarian Agency for Food Safety Dr. Ventseslava Tasseva, Director of Directorate "Animal Health and Food Safety", Ministry of Agriculture and Food
	Market and Financial Development Trends of the FMCG Retail Chains in Bulgaria Vladimir Chirikov, Manager Market Intelligence, ICAP Bulgaria	The Food Bank project in Bulgaria Marina Brakalova – FORA Director, initiator and coordinator for Food Banking Planning Forum Maya Kalcheva, Food Banking Planning Forum Coordinator
	Digitalizing trade processes with eFaktura.bg Verginia Kolarska, Marketing & Sales Manager in BORICA - BANKSERVICE JSC	How to Present Organic Products in the Store - the European and the Bulgarian Experience Peter Petrov, Bulgarian Organic Trade Association
13:30-14:30	Lunch - Hall 1 and congress lobby
14:30-16:00	THIRD PANEL	THIRD PANEL
	Interaction between suppliers and retail chains moderator Dimitrana Ivancheva, senior consultant fast moving goods and services, Stanton Chase International Bulgaria	Tools 1 moderator Vladislav Kolev, Consumer Tracking, GfK Bulgaria
	Working together - to fulfill Consumer/Shopper needs better, faster, at less cost and in a sustainable way Matthew Boruta, Managing Director, ECR Poland	Loyalty programs as marketing tools: how suppliers can get insight which 50% of marketing expenses actually work Georgi Bozhidarov, Consultant "Marketing reports", CBA AM
	The challenge of category management Paris Galanis, Nielsen, Business Consultant for Merchandising Services for Europe	Client servicing in the supermarkets in Bulgaria through the eyes of the mystery shoppers Dinyo Madgarov, research manager, "Market Eyes"
	Relations between retailers and manufacturers - collaborative category management process can revive market results Alfonso Saiz Aranda, Global Director of Carrefour account, Coca-Cola Company	New practices in the loyalty programs driven by the changing customer`s behavior Orlin Dochev, CEO, Next Consult Ltd.
16:00-16:30	Coffee break - Hall 1 and congress lobby
16.30-18.00	FOURTH PANEL	FOURTH PANEL
	Consumers reaction moderator Boriana Mladenova, senior manager consulting services, PricewaterhouseCoopers Bulgaria	Tools 2 moderator Valdislav Kolev, Consumer Tracking, GfK Bulgaria
	The new shopping environment and store choice drivers George Christodoulides, Custom Research Director for Central & Eastern Europe, MEMRB	Category management in action Vassil Prissadashki,Category Manager at Coca Cola HBC Bulgaria
	The transition from simple buying to complete shopping experience Dessislava Zheleva, Research Manager, GfK Bulgaria	How to combine communication channels in order to achieve a better result Hristo Raditchev, Country Manager of Mediapost Hit Mail

People registered for business meetings

Мариета
ЙордановаSenior AssistantGfK Bulgaria

Диньо
МаджаровДиректор ИзслидванияMarket Eyes

Владислав
ЦаневRetailer Services ExecutiveNielsen

Ива
ДимоваResearch DirectorSEERC

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