Draft Program
08:45 - 09:15 Registration and coffee
| Conference Hall "Alpha" | Conference Hall "Gamma" | |||
| 9:15 – 9:30 | Opening | |||
| First panel CONNECTED CONSUMERS |
First panel CONNECTED CONSUMERS |
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| 9:30 – 10:00 | Connected consumer Miroslava Georgieva, Manager "Consumer experience, GfK Bulgaria |
The next wave of innovation in trading Lyubomir Cholakov, General Manager, еCommera Linked by Isobar for Bulgaria |
9:30 – 10:00 | |
| 10:00 – 10:25 | Creating unique client experience through personalised client journey Orlin Dochev, Managing partner, Next Consult |
Geography matters: methods of approach and applications of geomarketing researches Steliyan Dimitrov, Sofia University St. Kliment Ohridski |
10:00 – 10:25 | |
| 10:25 – 10:50 | Retail success in the digital economy Nikos Kabanopoulous, General Manager for Greece, Bulgaria and Cyprus, Visa |
Every decidion has a meaning: Virtual shopping research Irena Yankova, Manager "Retail chains", GfK Bulgaria |
10:25 – 10:50 | |
| 10:50 – 11:20 | Coffee break | Coffee break | ||
| 11:20 – 12:20 | Discussion: How to influence the more and more connected consumers - opportunities for different channes in the marketing mix Moderator: Emilia Stefanova, managing director and partner, All Channels Participants: Hristina Georgieva, Senior Brand Manager "Premium Brands" in "Zagorka" Georgi Malchev, Managing Partner, Xplora.bg Ognyan Popov, Founder and CEO, Prospecto Group JSC (broshura.bg) Ivan Stoev, Marketing Director, Prestige Alexander Gagov, Deputy Managing Director, MediaS Com |
Prognoses and analyses - the new life of the retail industry and how and why Mr. Bricolage Bulgaria started to use them and what they expect in return Mario Strahinov, Head of Strategy and Digital Services, Indeavr |
11:20 – 11:45 | |
| 12:20 – 12:45 | In line with the "frequency" of the most probable consumer Marketing strategies and communications, based on the coeffient of the marketing stenght of the brands and psychographic profiles of the consumers Rossen Kutelov, Founder and Manager, Progress Consult |
Big data is nothing without small insights Rosen Terziev, Strategic Director, Saatchi Brandworks |
11:45 – 12:10 | |
| 12:45 – 13:10 | How to "steal" space in the social media Angel Iskrev, Digital Creative, All Channerls |
Discussion: Big Data – What is Big Data and do we know how to use it Moderator: Radoslav Nikolov, CEO, Sap Labs Bulgaria Participants: Ali Pirzada, Senior Manager,Senior Manager & Country Leader at Ernst & Young Bulgaria, EY Bulgaria Andrei Evtimov, CEO, Doverie Brico Rumen Zhelyazkov, Gazprom Hristo Hadjitchonev, Co-founder and CEO, A4E |
12:10 – 13:10 | |
| 13:10 – 14:10 | Lunch Break | Lunch Break | ||
| Second panel CONNECTED PARTNERS |
Second panel CONNECTED MARKETS |
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| 14:10 – 14:35 | How manufacturers can create a decisive competitive advantage when supplying goods to retailers. Is it possible to achieve full synchronization, meeting the needs of both sides of the supply chain? Yaniv Dinur, CEO, Progressive Flow |
Bulgaria and the worldwide retail Ivo Petrov, International retail consultant |
14:10 – 14:35 | |
| 14:35 – 15:00 | Lidl: sustainable development of small and medium Bulgarian companies Milena Dragijska-Dencheva, CEO, Lidl Bulgaria |
The similarities and the differences between the markets in the Southeast Europe Gergana Marinova, Client service manager, GfK Dimitar Nachev, Research consultant, GfK |
14:35 – 15:00 | |
| 15:00 – 15:25 | Risks of default in trade: Carrefour Case in Bulgaria and Greece Milena Videnova, Manager, Coface Bulgaria |
Romania - Challenges of retail market Florin Frasineanu, Creator and Manager, brandprivat.ro |
15:00 – 15:25 | |
| 15:25 – 15:50 | Coffee break | Coffee break | ||
| 15:50 – 16:16 | Beauty and functionality - dependable businesses for architecture and retail Gergana Milusheva, Founder and Manager, Architecture Bureau Cityscape |
Opportunities and challenges of cross-border online sales - the experience of Emag Monica Ciolanel, Development Manager for International Marketplace Department, eMAG |
15:50 – 16:16 | |
| 16:15 – 16:40 | Sustainable business - the approach of "Billa Bulgaria" Stoyan Tachev, Procurator, BILLA Bulgaria, Head of project and process management |
"Regionalising" of local brands vs "Localising" of global brands Jack Adamis, Manager Business Development, AdAlliance |
16:15 – 16:40 | |
| 16:40 – 17:40 | Discussion: Changes in the tax regulations for donating food - risks and opportunities Moderator: Desislava Nikolova, Chief Economist, The Institute for Market Economics Participants: Tsanka Milanova, CEO, Bulgarian Food Bank Milena Dragiyska, CEO, Lidl Bulgaria Georgi Simeonov, Director in-charge of Tax practice, Deloitte Bulgaria Emanouil Patashev, Secretary General, Caritas Bulgaria |
Discussion: Single Balkan Market - myth or reality Moderator: Katya Ivanova, Owner and Managing partner, Interpartners Communications, Chairman of BAPRA Participants: Elena Gerganova, Member of the Board of Directors, Gimel Veneta Pisarska, Manager, Lesaffre Bulgaria Zdravko Minchev, Co-owner and Manager Business Development, Nedelya Ognian Lahchev, Marketplace Manager, eMAG.bg Pavel Penchev, Procurator of Econt Express |
16:40 – 17:40 | |