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Programme "Which way now?" (Alfa hall)
Moderator: Miroslava Georgieva,
Division Manager | Customer Experiences,
GfK Bulgaria |
Programme "The shopping of the future" (Gama hall)
Moderator: Elena Simeonova
Head of 'Corporate Communication'
"Metro Cash & Carry" |
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| 9.00-9.15 |
Official opening |
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Panel 1 Internal affairs (insights) |
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| 9.15-9.45 |
What is keeping you awake at night?
Priorities of the industry leaders in production and retail of FMCG, GfK Тop Topics 2013
Dirk Vanderveken, Global Business Development Director, GfK |
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| 9.45-10.15 |
Technologies as a factor for growth and as a challenge
Emmanuеl Totev, head of the "Transactions and restructuring" department, KPMG |
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| 10.15-10.45 |
The Supply Chain Initiative - A voluntary EU approach for fair trading practices
What was the project that seven European associations launched in September
Silvia Warth, Head of Brussels Office, Kaufland |
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| 10.45-12.15 |
Discussion 1: Advantages and disadvantages of the price promotions |
Panel 1 Trends in equipment |
10.45-12.15 |
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Moderator: Hristo Stanchev, "Profi Merchandising"
Confirmed participants:
Maya Gerasimova, Marketing Director, Devin AD
Evgenia Trimmi, Analytic Consulting Leader Greece-Bulgaria, Nielsen Krasen Penkov, Commercial director, Lavena Merchandizing
Geno Stoinov, deputy-director of National Distibutors EOOD
Borislav Ivanov, Head "Category Management - fresh products", BILLA Bulgaria
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The future of refrigeration technology for foods
Why modern technology of cooling optimize investment costs and increase sales of groceries?
Reinhold Resch, Director R&D, AHT cooling systems |
10.45-11.15 |
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Global trends in the modern shop from Toshiba Global Commerce Solutions
Rene Zuleger, Toshiba Global Commerce Solutions' Brand & Product Manager |
11.15-11.45 |
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How to protect profits through innovative technical solutions against theft
Tsvetan Yordanov, manager, Mining |
11.45-12.15 |
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| 12.15-13.15 |
lunch |
12.15-13.15 |
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networking (set up your business meeting via the module at the event website) |
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Panel 2 Opportunities in the digital era |
Panel 2 Software and working with database |
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| 13.15-14.00 |
How bulgarians shop online
Exclusive representation of Google Barometer for Bulgaria
Daniel Meyer, Director of Market Insights, Northern and Central Europe, Google |
Global Powers of Retailing - Data analytics a response?
Gavin Hill, partner, Deloitte Bulgaria |
13.15-13.45 |
| 14.00-14.30 |
Life on Digital Planet Brand
How advertisers use the internet to draw attention to new brands and change the perception of the already existing.
Caroline Henne, Regional Business Development Director Digital Market Intelligence CEE-META (GfK) |
Improving sales: a digital technique to combine CRM/DM services
Case-study: La Gardenia, Italy
Emanuele Mioni, CEO, Digital Metrics Bulgaria |
13.45-14.15 |
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Price conditions and strategies of the future shopping
Evgenia Trimmi, Analytic Consulting Leader Greece-Bulgaria, Nielsen |
14.15-14.45 |
| 14.30-16.00 |
Discussion 2 Do the activities in the social networks sell? |
Panel 3 E-migration
Moderator: Tsvetomir Mitev partner "Business Development", Smarketink |
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Moderator: Georgi Malchev, ilyan.com
Confirmed participants:
Radina Shkutova, marketing manager of "Zagorka"
Maria Todorova, Co-founder, CEO & CCO of Next-DC
Eleonora Markova, marketing manager "Bramak"
Daniela Bozhinova, Marketing Manager, "Piccadilly"
Alexander Grigorov, product and online marketing manager, "Toyota Balkans"
Constantine Traev, webmarketing / communications in social networks, "Danone" |
Shared shopping or how users organize their purchases
Anton Gavrailov, founder, Vze?li |
14.45-15.15 |
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Best practices in migration from offline to online marketing
Georgi Linkov, owner, Studio X Creative |
15.15-15.45 |
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New moments in the process of purchase decision
Alexander Toshkov, manager, Digital Connection |
15.45-16.00 |
| 16.00-16.30 |
coffee break |
16.00-16.30 |
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networking (set up your business meeting via the module at the event website) |
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Panel 3 Consumers now and in the future |
Discussion 3 Should I invest in online store? |
16.30-18.00 |
| 16.30-17.00 |
Crowd sourcing in FMCG and the Retail Industry
Yulian Zahariev, managing partner, embrioo.com |
Moderator: Vladimir Petkov, Perceptica
Confirmed participants:
Petur Vanchev, manager and owner of store.bg
Karaboychev Kalin, CEO of kaldata.com and bomba.bg
Vladimir Davchev, owner of Bgmenu.com
Tsanyo Tzanev, co-founder and CEO, enoti.bg
Velizar Velichkov, commercial director, Grabo Media (Grabo.bg & Trendo.bg) |
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| 17.00-17.30 |
The turnover rent clause in the rent contracts
Yavor Nikolov, on behalf of the Bulgarian retail association |
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