Programme
| PROGRAMME | |
| 8:30-9:00 | Registration |
| TRENDS | |
| 9:00-9:30 | Loyalty programmes - types, mechanisms and results Hristo Radichev, manager for Bulgaria of Meidapost Hit Mail |
| 9:30-10:00 | The benefits and challenges of a multi-partner coalition programme Chris Jacobs, consultant specialising in customer loyalty programmes and CRM |
| 10:00-10:30 | Why and how to build up customer loyalty? Orlin Dochev, managing partner, Next Consult |
| 10:30-11:00 | Loyalty 2.0 – how far Bulgaria is Georgi Malchev, co-owner of Ilyan.com |
| 11:00-11:30 | Coffee break and business meetings |
| MECHANISMS | |
| 11:30-12:00 | Why world class loyalty programs use smart marketing automation and how you can too Michael Leander, consultant digital and direct marketing |
| 12:00-12:30 | Tax aspects of the loyalty programmes Milen Raikov, senior tax manager, Ernst & Young Bulgaria |
| 12:30-13:00 | Rewards programmes - long time loyalty to your customers Cosmin Lacatusu, Executive Director of Create Direct |
| 13:00-13:30 | Personal data protection reform in EU – practical problems and challenges Krassimir Dimitrov, member of the Commission for personal data protection |
| 13:30-14:30 | Launch and networking |
| PRACTICAL CASES | |
| 14:30-15:00 | How the loyalty programme can increase sales and change customer behavior Ivaylo Fichev, manager loyalty programme, Shell Bulgaria |
| 15:00-15:30 | VIVAClub: Methods and techniques beyond the usual offers for discounts Momchil Elenkov, CRM manager, Vivacom |
| 15:30-16:00 | Managing Loyalty Dr. Christoph Schulte, director of customer marketing, Metro Cash & Carry Bulgaria; Maria Yankova, Customer management department of Metro Cash and Carry Bulgaria |
| 16:00-16:30 | Coffee break and business meetings |
| PRACTICAL CASES | |
| 16:30-17:00 | Fly More - Programme for loyalty of Bulgaria Air Rumyana Zheleva, deputy manager Brand New Ideas, Elitsa Bozhinova, senior expert organiser Fly More |
| 17:00-17:30 | Nivea and Lilly Drogerie - partnership for the benefit of the end consumer Cvetomira Sarlova, Head of Shopper&Customer Marketing, Beiersdorf Bulgaria; Rumen Galabov, Key Account Manager, Beiersdorf Bulgaria |
| 17:30-18:00 | Grabo Club - customer loyalty programme, based on cash-back and personalised offers Velizar Velichkov, Commercial director and Share-holder at "Grabo Media" |