Marketing of loyalty
It is a fact that attracting new clients is hard and because losing the existing ones is easy, the effort of keeping them is of major importance.
Keeping the existing customers as a rule is more economically justified than attempting to attract new ones, especially in the current economic situation.
One of the widely known ways of keeping the customers, are the loyalty programmes. Developing a successful programme of this kind is not an easy task and the results are not instant. Its deployment is a science and the analysis of the return of the investment is a complicated task.
The loyalty programme is neither the collecting of points as a goal in itself and an eventual prize, nor a programme whose sole goal is frequent purchases. It could be the focal point, around which the consumer builds a real relationship with the brand and feels emotionally attached to it. For this purpose his choice has to be rewarded.
The conference "Marketing of Loyalty" organised by Regal magazine and MediaPost Hit Mail Bulgaria will discuss the increasing importance of the loyalty programmes. We shall discuss the main types, their goals, the critical factors for success, the types of segmentation and the return of investments and will demonstrate new technical instruments for their deployment.
If you already have a loyalty programme, you can check if you manage it well. If you are planning to start one, you will find out how to develop it step by step. If you still don't have one, you will find out what are the positive and the negative sides of joining an existing one.
Keeping the existing customers as a rule is more economically justified than attempting to attract new ones, especially in the current economic situation.
One of the widely known ways of keeping the customers, are the loyalty programmes. Developing a successful programme of this kind is not an easy task and the results are not instant. Its deployment is a science and the analysis of the return of the investment is a complicated task.
The loyalty programme is neither the collecting of points as a goal in itself and an eventual prize, nor a programme whose sole goal is frequent purchases. It could be the focal point, around which the consumer builds a real relationship with the brand and feels emotionally attached to it. For this purpose his choice has to be rewarded.
The conference "Marketing of Loyalty" organised by Regal magazine and MediaPost Hit Mail Bulgaria will discuss the increasing importance of the loyalty programmes. We shall discuss the main types, their goals, the critical factors for success, the types of segmentation and the return of investments and will demonstrate new technical instruments for their deployment.
If you already have a loyalty programme, you can check if you manage it well. If you are planning to start one, you will find out how to develop it step by step. If you still don't have one, you will find out what are the positive and the negative sides of joining an existing one.
| Specialised seminar: For those of you, who want to expand their knowledge, we offer a half-day specialised seminar with the top speaker Michael Leander, on the following day. Its topic is: "Repeat purchases and customer analysis: How to develop a successful loyalty programme". A programme, information about the speaker and registration form, can be found here |