Agenda
| PRELIMINARY PROGRAMME* | ||
| 08:30-9:00 | Registration | |
| 9:00-9:30 | Opening | |
| Trends | ||
| Panel B2C | Panel B2B | |
| Panel 1.1 Macrotrends Moderator: Dessislava Zheleva, Consumer & Retail Sector Manager| Consumer Experiences GfK Bulgaria |
Panel 2.1 E-consumers Moderator: Georgi Malchev, co-owner, Ilyan.com |
|
| 9:30-10.00 | Winning with the Consumer in a brand new order Mark Yeomans, Partner with Ernst & Young EMEIA |
FMCG's - a click away Georgi Mandichev, researcher at GfK Bulgaria |
| 10:00-10:30 | What can macroeconomic and demographic indicators tell us about consumer behaviour- and what do they leave out Rudolf Bretschneider, consultant and shareholder in GfK Austria |
The future of payment – the consumer will choose Krassimira Raycheva, Senior Relationship Manager Visa Europe for Bulgaria |
| 10:30-11:00 | See the future! An overview about the main trends influencing consumer behaviour Otilia Dornyei,Consumer Research Expert, GfK |
Composing the digital marketing mix Alexander Varov, NBD consultant for digital media and digital marketing |
| 11:00-11:30 | Mission possible through innovations and optimised spending Hans Aage Joergensen, CEO of AHT Group (Presentation of the general sponsor) |
Transform your mobile into a mobile wallet - unique solutions for mobile retail and payments Svetoslav Ivanov, Director of Sales, Cellum Bulgaria |
| 11:30-12:00 | Coffee break and business meetings | |
| Practices | ||
| Panel B2C | Panel B2C | |
| Panel 1.2 Consumers in Bulgaria Moderator: Dessislava Zheleva, Consumer & Retail Sector Manager| Consumer Experiences GfK Bulgaria |
Panel 2.2 Through the prism of the business Moderator: Julian Mihov, Senior Tax Manager, Ernst & Young, Bulgaria |
|
| 12:00-12:30 | GLOCAL Shopper’s Perspective: Global Understanding with Local Implementation Martina Steinberger-Voracek, VP sales of detergents and cleaning products, Henkel CEE. Nadejda Dimitrova, retail marketing manager Henkel Bulgaria |
Private Label Trends in Europe Jean-Jacques Dupas, president of the Axial Pacific |
| 12:30-13:00 | What do the Bulgarians do with their disposable income (Working title) Kiril Bachvarov, head of Service and customer satisfaction, UniCredit Bulbank |
Successfully navigating brands to survive and thrive during the recession Gordon Cesareo, creative director, Design Board |
| 13:00-13:30 | The FMCG sector in the Bulgarian conventional & social media Martin Miliev, Project Manager, Perceptica Media Research |
Consumption and management in a crisis Vasil Mirchev, chairperson of the Board of directors of "VM Finance Group" |
| 13:30-14:30 | Lunch | |
| Panel 1.3 At the point of sale Moderator: Denitsa Pinteva, Marketing Manager Market Development Bulgaria, Ficosota Syntez Ltd. |
Panel 2.3 Regulations Moderator: Boris Smolyanov, Manager/Attorney-at-law, Ernst & Young Law Partnership |
|
| 14:30-15:00 | Where Consumers Buy - the path to purchase Vaios Dimoragas, executive director of Nielsen Bulgaria |
Buyer power – when and why would there be cause for competition concerns? Hristina Dancheva, Charles River Associates, and Dessislava Fessenko, CMS Reich-Rohrwig Hainz |
| 15:00-15:30 | Shopping in the digital and post-digital worlds John Ryan, Stores Editor, Retail Week |
The case of the Competition Protection Commission "Retail Chains" - presentation and conclusions on the competition environment in the modern retail trade in Bulgaria Darin Stankov - director "Antitrust and concentration" in the Competition Protection Commission |
| 15:30-16:00 | How a traffic program can affect the costumer experience in store Todd Starcevich, CEO for the Europe and the Middle East, ShopperTrak |
Questions and answers |
| 16:00-16:30 | Break | |
| 16:30-18:00 | Announcing the results of the survey-rating "Biggest corporate donors among retail chains" Kempinski Hotel Zografski |
|
| * Changes and additions are possible. After the agenda is finalized, the participants that had registered only for one panel will have the option to change their choise if they want | ||
People registered for business meetings
Ваня
СтояноваКА МениджърТЕД БЕД ЕАД
Радослав
ИвановМениджър "Вътрешен пазар""Булгартабак-Холдинг" АД
Георги
ПанайотовМениджър търговски екипФАМИЛЕКС ООД
Milena
ProtichRetailer Services ExecutiveNielsen
Retail In Detail 2011 
Производители в действие През 2011 г., в шестата поредна конференция Retail in Detail, погледнaхме на бизнеса с бързооборотни стоки в България предимно през призмата на производителите.
Retail In Detail 2010
Верижна реакция Темата на петата конференция Retail in Detail бяха търговските вериги и верижната реакция в бизнеса с бързооборотни стоки, отключена от тяхната експанзия.
Retail In Detail 2009
Реформ(ат)иране
Няма други времена, в които икономическата действителност да се променя така хазартно бързо, както в криза. В такива моменти един бизнес може светкавично да загуби, но може и да спечели.Всичко това изисква точна информация, пренагласа на съзнанието и бързи реакции.
Retail In Detail 2008
Потребителите (са) новите професионалисти
Изговориха се потоци от думи и се изписаха реки от мастило за бурните промени в търговията на дребно в България през последните години. Дали обаче казахме достатъчно за потребителите, при които успоредно протичаше не по-малко впечатляваща революция.
Retail In Detail 2007
Ефективни промоции
Ролята на промоциите в битката за клиенти, капаните на ценовите промоции и прехода от директен към POS маркетинг, бяха фокуса на презентациите на международните лектори. Използвайки примери, Корнел Мюлер (Unilever), Маркус Юрман (GfK Austria) и проф. д-р Бернд Халиер...
Retail In Detail 2006
Европейски предизвикателства за търговията в България
На конференцията присъстваха над 140 участника – производители и доставчици на хранителни и нехранителни продукти, консултанти и маркетолози, независими търговци и представители на търговски вериги, дистрибутори...
