Program
Draft agenda
9:00 – 09:30 Registration and Coffee
Chairman and Content Advisor: Eva Vucheva, Co-Founder and CEO, Contento.tech
09:30 – 09:50 How Technology is changing the way we shop. Overview across the globe.
Marek Kempka, Shopper Technology Director, Europe, Nielsen (Shopper Technology Geek, Futurist, Speaker)
09:50 – 10:30 Why Content Has Disrupted the E-Commerce Marketing Model
Rebecca Lieb, strategic advisor
10:30 – 10:50 Micro-moments and the shopper journey
Aleks Bozhinov, Account Manager Bulgaria, Google
10:50 – 11:10 The Viral is Dead
Matt Smith, Co-founder and Strategy Director, The Viral Factory
11:10 – 11:30 When two minds think alike - choosing the right business partner
Ilian Georgiev, Executive Director and Member of the Management Board, Bulgarian-American Credit Bank
11:30 – 12:00 Networking Coffee Break
12:00 – 12:30 Creating a sustainable online business
Peter Iliev, CTO, CloudCart
12:30 – 12:45 Trends in electronic payments
Vanya Manova, Country Manager, Bulgaria and Macedonia, MasterCard
12:45 – 13:00 Innovation in Logistics for e-commerce
Alina Sabeva, Director Commercial Directorate, Econt
13:00 – 13:30 The Future of Commerce is Brand Commerce, Bringing Points of Inspiration and Points of Transaction Closer Together
Lenia Karallus, Retail Services Consulting Manager, eCommera linked by Isobar
13:30 – 14:30 Networking Lunch
14:30 – 14:45 Serving consumers on a global marketplace: legal pitfalls you should be aware of
Wolfgang Tichy, Partner, Schönherr (and Member of the newTech team and the Real Estate Practice Group)
14:45 - 15:05 The story behind our success
Jewell Sparks, Global Head, Innovation Scouting (and Inclusion for Metro AG- Business Innovation)
15:05 - 15:20 From mobile first to Mobile only
Evgenia Markova, Head of Brand Marketing, Fashion Days
15:20 - 15:35
E-commerce is where people are - the fast shift towards mobile buying and selling
Spas Slivkov, CEO, OLX & Shedd for Bulgaria
15:35 - 15:50
Omni-channel: The new consumer reality. Idea. Strategy. Implementation
Diana Angelova, E-Commerce Manager, Decathlon Bulgaria
15:50 - 16:05
Customer Experience - tips for customer happiness
Ivan Alexandrov, Founder, Ebag.bg
16:05 - 16:35 Agile Commerce for Customer Centricity
Stephen Langford, Head of e-commerce George.com
Simon Tuddenham, Group Product Manager, ASDA
Gergana Atanasova, Program Manager, eCommera
16:35 - 16:50 Marketing automation for e-commerce websites: how to get better results with less efforts
Hristo Radichev, Country Manager at Mediapost Hit Mail for Bulgaria
16:50 Closing
10:00 – 11:30 Workshop 1
3 Key Steps in Starting an Online Store
Peter Iliev, CTO, CloudCart
Ivelina Manova, Managing Director of Accella Digital (Google AdWords's Digital Agency)
14:00 – 16:00 Workshop 2
Google Brandlab
Nikolay Bonev, Account Strategist, Google Bulgaria
**The Conference Agenda is subject to change
9:00 – 09:30 Registration and Coffee
Chairman and Content Advisor: Eva Vucheva, Co-Founder and CEO, Contento.tech
09:30 – 09:50 How Technology is changing the way we shop. Overview across the globe.
Marek Kempka, Shopper Technology Director, Europe, Nielsen (Shopper Technology Geek, Futurist, Speaker)
09:50 – 10:30 Why Content Has Disrupted the E-Commerce Marketing Model
Rebecca Lieb, strategic advisor
10:30 – 10:50 Micro-moments and the shopper journey
Aleks Bozhinov, Account Manager Bulgaria, Google
10:50 – 11:10 The Viral is Dead
Matt Smith, Co-founder and Strategy Director, The Viral Factory
11:10 – 11:30 When two minds think alike - choosing the right business partner
Ilian Georgiev, Executive Director and Member of the Management Board, Bulgarian-American Credit Bank
11:30 – 12:00 Networking Coffee Break
12:00 – 12:30 Creating a sustainable online business
Peter Iliev, CTO, CloudCart
12:30 – 12:45 Trends in electronic payments
Vanya Manova, Country Manager, Bulgaria and Macedonia, MasterCard
12:45 – 13:00 Innovation in Logistics for e-commerce
Alina Sabeva, Director Commercial Directorate, Econt
13:00 – 13:30 The Future of Commerce is Brand Commerce, Bringing Points of Inspiration and Points of Transaction Closer Together
Lenia Karallus, Retail Services Consulting Manager, eCommera linked by Isobar
13:30 – 14:30 Networking Lunch
14:30 – 14:45 Serving consumers on a global marketplace: legal pitfalls you should be aware of
Wolfgang Tichy, Partner, Schönherr (and Member of the newTech team and the Real Estate Practice Group)
14:45 - 15:05 The story behind our success
Jewell Sparks, Global Head, Innovation Scouting (and Inclusion for Metro AG- Business Innovation)
15:05 - 15:20 From mobile first to Mobile only
Evgenia Markova, Head of Brand Marketing, Fashion Days
15:20 - 15:35
E-commerce is where people are - the fast shift towards mobile buying and selling
Spas Slivkov, CEO, OLX & Shedd for Bulgaria
15:35 - 15:50
Omni-channel: The new consumer reality. Idea. Strategy. Implementation
Diana Angelova, E-Commerce Manager, Decathlon Bulgaria
15:50 - 16:05
Customer Experience - tips for customer happiness
Ivan Alexandrov, Founder, Ebag.bg
16:05 - 16:35 Agile Commerce for Customer Centricity
Stephen Langford, Head of e-commerce George.com
Simon Tuddenham, Group Product Manager, ASDA
Gergana Atanasova, Program Manager, eCommera
16:35 - 16:50 Marketing automation for e-commerce websites: how to get better results with less efforts
Hristo Radichev, Country Manager at Mediapost Hit Mail for Bulgaria
16:50 Closing
10:00 – 11:30 Workshop 1
3 Key Steps in Starting an Online Store
Peter Iliev, CTO, CloudCart
Ivelina Manova, Managing Director of Accella Digital (Google AdWords's Digital Agency)
14:00 – 16:00 Workshop 2
Google Brandlab
Nikolay Bonev, Account Strategist, Google Bulgaria
**The Conference Agenda is subject to change